Visual Display User Experience

WHAT WE DO

We build experiences customers love.

Visual Display User Experience touches on every interaction point of a product’s experience life cycle, as well as lead design for shipping products across Samsung’s Consumer Electronics group, including Televisions, Appliances, and new Lifestyle products. We craft customer experience through rapid prototyping, testing, and design iteration, while working closely with partners around the world to bring great products to market. We focus on building converged products that interact with one another to function better as a system. We enable content everywhere on adaptive, connected devices, powered by simple, consistent interfaces.  

DESIGN
The Design team has a collective experience in interaction, visual and motion designs. As we design products to entertain, connect and coordinate the home, we unify the customer experience with a cohesive design language, and delight the users with simple, signature experiences that satisfy their unmet needs. We work closely with researchers and prototypers to transform insights and technologies into meaningful design solutions. We love our craft.

SOFTWARE USER EXPERIENCE
The Software UX team leverages state-of-the-art technologies to invent innovative interaction techniques and deliver engaging prototypes to drive consumer electronic devices to the next level. Working closely with designers and researchers, we identify customer needs, value and challenges. Through rapid prototyping we not only explore creative solutions but also evaluate technical feasibility to ensure the best customer experience is delivered from concepts to products.

TANGIBLE USER EXPERIENCE
The Tangible UX Team designs and prototypes future products, accessories or features that include physical form factors. We take new sensing technologies and / or outputs, coupled with industrial and interaction design to create novel customer experiences for new products in the home. In true “Maker Movement” style, our prototyping process takes an idea from a hobbyist looking tangle of wires to a working proof-of-concept product that looks like it could be displayed in a consumer electronics store.

USER RESEARCH
The world class User Research Team leads research projects ranging from surveys, to user testing, to in home and ethnographic studies. These activities are closely coordinated with design and prototyping to drive innovation and product improvements forward.

FAMILY HUB
The Samsung Family Hub Refrigerator is a sophisticated multi-tasker that reconnects families, organizes food and home tasks, and provides entertainment.

The Family Hub is just that – a hub of household connections, but with a thoroughly digital twist. All communications are housed and displayed on a 21.5 inch full HD LCD resolution screen located on the upper right exterior door. As the refrigerator’s digital family command center, the screen allows you to post, share, and update calendars, pin photos, share treasured kids’ works of art, and leave notes.

LIFESTYLE PRODUCTS
We are imagining, proposing, and bringing to life new types of display products. As technology becomes more ubiquitous, we are exploring new and exciting ways to integrate future devices more seamlessly with how people live their daily lives.

SAMSUNG SMART TV
We lead the design for Samsung TV user experience and remote control design. Our goal is to make it easy for our users to discover, access, and consume their favorite content all within one simple experience. While we are focused on executing the shipping product, we also define the product strategy and roadmap for future TV experiences.

SERVICES & SOFTWARE
Samsung EXTRA™ enhances the TV viewing experience by surfacing relevant content tied to TV program using Samsung’s ACR (automatic content recognition) technology.

MOBILE
Samsung Smart View enables customers to control their television using their smart phone. As device-to-device interaction becomes more prominent, we reimagine the design of Smart View by making it easier for users to enjoy all of their music, photos, and videos between their phone and their TV.

HOME AUDIO
The home audio team wants to make filling your home with sound easy. From TV sound bars to wireless sound systems, we want to enable every speaker in your home to play any content you can imagine. Working with our partners across the ecosystem of Samsung products, we build new experiences to de-mystify the setup and control of home A/V, making it simple and easy to use for everyone.

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OUR LAB LOCATION(S)

OUR LAB LOCATION(S)

665 Clyde Avenue
Mountain View, CA 94043
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WHO WE ARE

Our team is staffed with world class designers, technologists and user researchers.

The Design team crafts exceptional experiences by leveraging leading design methodology and leveraging their expert experience in consumer experience design.

The Software UX team leverages state of art technologies to invent innovative interaction techniques and deliver engaging prototypes to drive consumer electronic devices to the next level.

The User Research Team has a combined 40 years of experience and leads research projects ranging from surveys, to user testing, to in home and ethnographic studies.  These activities are closely coordinated with design and prototyping to drive innovation and product improvements forward.

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Working at SRA

Our strength is our people. We assemble the smartest, most original thinkers and encourage great work with a collaborative environment.

Partnerships

We work closely with corporations and industry partnerships, and offer collaboration opportunities with top U.S. universities.